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Positioning problems the way to position a product within the minds of individuals and tell what characteristics differentiate it from your competitor's products. A agency often performs this by manufacturing a perceptual map, which denotes equivalent products and solutions developed in exactly the same industry according to how people understand t

Market place segmentation contains getting the total heterogeneous market for a product and dividing it into many sub-markets or segments, Just about every of which has a tendency to be homogeneous in all substantial elements.[12] The process is performed for two primary reasons: superior allocation of the organization's finite methods and to highe